REGULAR MEETING OF THE

MIDLAND CENTER CITY AUTHORITY,

TO TAKE PLACE ON WEDNESDAY, SEPTEMBER 16, 2009, 3:00 P.M.

COUNCIL CHAMBERS, CITY HALL, MIDLAND, MICHIGAN

 

1.   ROLL CALL

      MEMBERS PRESENT:   Gregory Adkins, Jerry Deming, David Ginis, Jon Lynch, Clifford Miles and Clinton Struthers

      MEMBERS ABSENT:          Joe Kozuch

      STAFF PRESENT:          Keith Baker, Director of Planning & Community Development, Cheri King, Community Development Specialist and Jason Geer, Chamber of Commerce and one other.

2.   APPROVAL OF MINUTES

It was moved by Lynch and supported by Miles to approve the minutes of the August 19, 2009 meetings as amended.  Motion was unanimously approved.

3.   PUBLIC COMMENTS (unrelated to items on the agenda)

      None

4.   OLD BUSINESS

 

      a.   MML Corridor Improvement Authority networking event wrap up - Baker

 

            Many of the CIA members attended a training session last month.  Evaluations for the event were very positive.  Mr. Adkins stated it was a worthwhile trip and that the information presented was useful.  Mr. Deming agreed.  He felt it explained the process and how to create a development plan for the area.  Mr. Lynch stated that communities were completely divergent in their approach but the bottom line was that you had to engage the business owners and property owners in the process.  Mr. Ginis stated the implementation was completely different here and that having a development plan was the way the committee should approach this in the future.

 

      b.   Wake Up Midland event review – Ginis

 

            Although they did not have a lot to hand out, they did have the Center City coupon card to distribute.  They were also in the folders.  Several people spoke to members of the Authority.  They need to get their message out there and be more visible in the community.  Mr. Struthers stated he heard from a number of people that had never heard of the Corridor Improvement Authority and he was surprised at the number of people in this situation.

 

      c.   Coupon project review - Ginis

           

            The newsletter got the word out very well.  People from the Chamber do read the e-mails and the newsletter.  The coupon card was well received.  People liked the idea that there was no charge.  It seemed to give the corridor businesses a sense of identity and showed their involvement in the community.  Mr. Deming stated he likes the idea that they promote the center city and the businesses therein.

 

5.   NEW BUSINESS (unrelated to items on the agenda)

      Mr. Baker provided a calendar for 2010 CCA meetings.  Motion by Miles, supported by Struthers, to adopt the proposed Center City Authority calendar of meetings for 2010.  Motion passed unanimously.

6.   COMMUNICATIONS

      a.   Economic Sustainability committee status report – Adkins

           

            Mr. Adkins noted that the committee met on Tuesday September 15th.  They have a new volunteer to present to the Board for consideration of appointment to the committee.  She did not mark on the application 1, 2, or 3 years.  They will assume she is willing to serve for three years. 

 

            i.  Appointment of Christine Rapanos to committee

 

Motion by Adkins, seconded by Deming to appoint Christine Rapanos to a three year term on the Economic Sustainability committee.

 

Jan McGuire will attend the Economic Sustainability committee meeting in October to see if there are any potential funding sources from the foundations. 

 

      b.   Organizational Development committee status report – Struthers

 

            The Organizational Development committee did meet this month.  Mr. Struthers noted that they talked about the budget and the definitions that had been requested.  They feel their vision has increased with the announcement of the battery plant at the south end of the corridor and the businesses along Bay City Road.  They discussed whether it would be appropriate to formally expand the corridor or just to work with those businesses.  The people from the battery plant want to work with the Corridor Improvement Authority.  That led to some discussion about the benefits of including them in the corridor.  Their committee will do some research to see what the additional costs would be.

 

            Mr. Struthers stated they discussed the potential effect on the district the battery plant could have and they definitely want to get in touch with the marketing committee to see how this can all be incorporated into the corridor.                      

 

      c.   Marketing committee status report – Kozuch

 

Mr. Ginis stated they were basically wrapping up the coupon card and how it was produced.  They talked about increasing some of the other marketing tools that might be out there.  There is nothing concrete yet.  They thought perhaps some type of electronic media would be something to explore.  They would like input from the Board members on a monthly basis for the newsletter.  If other Board members would write something for the newsletter, they would insert it as they have space.  This would provide a broader perspective for articles in the newsletter. 

 

Mr. Struthers suggested that each of the different committees submit brief monthly reports that could be included in the newsletter.  If there are other items that the board would like to see covered in the newsletter, please let Jason know so he can get it in the newsletter.  It would be nice to introduce a new business or do a special coverage of an existing business each month in the newsletter.

 

Mr. Deming suggested profiling some of the volunteers or block captains who are providing assistance on these committees.

                       

7.   REPORT OF THE CHAIRPERSON

      Chairman Ginis noted that there is a new business opening where the old Paper Place used to be on the Circle.  Across the circle, there is an ethnic food market that will be opening.  There was a small face lift in the same area where Material Mart is so it is nice to see that.                   

8.   REPORT OF THE STAFF

Mr. Baker reported staff has identified a window over the next six months to prepare a plan for the Corridor Improvement Authority and he hopes the board will start working on this corridor plan next month.  This will be included in the regular board meeting time.

 

Mr. Deming asked about the “Michigan Avenue Project” that was presented at the conference last month.  Evidently they have quite a good marketing group that our Corridor Improvement Authority might contact.  Mr. Miles stated Midland Tomorrow has several contacts that might also be helpful to this Board.  Northwood University also has marketing students that might be looking for a project.  This would be something the Board could pursue, along with the creation of a master plan.   Mr. Baker will check on the availability of these resources.

 

Mr. Adkins asked about budget priorities for the committees.  This is going to be key for the Economic subcommittee in proceeding with their activities. 

 

9.   ADJOURNMENT

      As there was no further business, the meeting adjourned at 3:33 p.m.

Respectfully submitted,

 

Keith Baker, AICP

Director of Planning & Community Development

Secretary

 

MINUTES ARE NOT FINAL UNTIL APPROVED

BY THE CORRIDOR IMPROVEMENT AUTHORITY