REGULAR MEETING OF THE

MIDLAND CENTER CITY AUTHORITY,

TO TAKE PLACE ON WEDNESDAY, MAY 18, 2011, 3:00 P.M.

COUNCIL CHAMBERS, CITY HALL, MIDLAND, MICHIGAN

 

1.   ROLL CALL

      MEMBERS PRESENT:   Jerry Deming, David Ginis, Jon Lynch, Clifford Miles, Christine Rapanos and Clinton Struthers

      MEMBERS ABSENT:     Joe Kozuch

      STAFF PRESENT:          Keith Baker, Planning Director; Debbie Marquardt, Technical Secretary and Mike Telliga, Chamber of Commerce and six others.

2.   APPROVAL OF MINUTES

 

It was moved by Struthers and supported by Rapanos to approve the minutes of the March 16, 2011 meeting.  Motion was unanimously approved.

 

3.   PUBLIC COMMENTS (unrelated to items on the agenda)

     

      None

4.   OLD BUSINESS

 

      None

 

5.   NEW BUSINESS

     

a.    Committee appointments

 

Mr. Ginis stated that the committee received a memo regarding appointments for committee members and they need to be approved by the full board.  The Physical Improvement Committee has three people who would like to help them out.  They are Julie Radcliff from Designed by Julie, Paul Reder from Reder Landscaping and Ann Beck from Chemical Bank.  They have submitted applications.

 

It was moved by Lynch and supported by Deming to approve the three applicants for the Physical Improvement Committee.  Motion was unanimously approved.

 

6.   COMMUNICATIONS

 

      a.   Organizational Development Committee report

 

Mr. Struthers stated they are in the process of evaluating the best way to represent the area with a new web site.  Mr. Ginis said that the conclusion was it was best to leave the web site design to a professional.


 

 

b.   Marketing Committee report

 

            Mr. Deming stated that they met last week and they brought the committee up to date on the web site.  The rest of the discussion was about ways to bring attention to the center city area for large groups.  They would like to get into marketing brochures and handouts to show there is another shopping business district in Midland.  They identified the two major soccer events, the fair and the antique festival shows that draw the biggest crowds.  The Loons is another alternative to get people.

           

      c.   Economic Sustainability Committee report

 

            Mr. Lynch stated that the future agenda items will be to appoint a new chairman for the committee.  The meeting began with a conversation with Jan McGuire, of the Midland Area Community Foundation, for exploring the possibility of financial resources regarding signage which would identify the center city area.  Resources would be necessary and the Midland Area Community Foundation has expressed an interest in making a financial contribution.  Any signage created would be at least compatible with the existing way finding signage throughout the community.  One of the fundamental points would provide direction to people who are not familiar with the community.  The way that the existing network functions, which consists of 146 signs, is they have a tag or flyer at the top of the sign board that identifies the geographic district that you are in and the then the text of the sign will take you to the location identified on the sign. They are going to revisit with Cloud Gehshan Associates, the group that created the signage, and see what would be necessary to revise the network so it would direct people from the Eastman shopping center to the center city area and vise versa.  That would bring value to the businesses in the corridor.  They discussed banners up and down the corridor with the signage concepts.  Ms. Rapanos suggested that they could make window clings that would use the center city logos and that would identify who is in the corridor. 

 

            Mr. Ginis asked if the signage size would be handled by the same company.  Mr. Lynch stated that there is a template and pattern book that includes signs of various scales.  The taller signs are the entry point signs.  The network currently points to the circle area and that is the north area of the corridor.  The idea would be to bring people into the corridor at various locations not just the circle and provide identity for that. 

     

      d.   Physical Improvements Committee report – Baker

 

            Mr. Baker stated that the committee met about a month ago.  The development plan was approved in January.  They talked about the first projects they want to pursue.  They discussed signage and property maintenance.  One of the other projects was street scape design and maintenance and maintenance of the curb and lawn.  They did seek a street scape design proposal and they do have that available in the office. 

 

8.   REPORT OF THE CHAIRPERSON

 

      Mr. Ginis reported that at the last meeting the former Saginaw Road Auto Parts was for sale.  It has been sold and they are going to sublease.  There is an artist that is using a building on the circle area as a studio and she is considering opening up as a gallery.  A new hair cut facility, called A Man Cave, is over by the tobacco shop.  A cupcake shop is moving into the K-Mart plaza as well as a Mexican restaurant.  Dunham’s is moving out and into the Midland Mall and there is potential for somebody moving in there after they leave.

     

9.   REPORT OF THE STAFF

Mr. Baker would concur that the planning department is hearing there is additional interest in tenant space in the corridor.  That is a reflection of the local economy and the viability of the district.  Mr. Baker wanted to acknowledge there were some representatives from Midland High School attending the meeting.  They can find some more information about the committee on the web site.

 

 

10. ADJOURNMENT

      As there was no further business, the meeting adjourned at 3:22 p.m.

Respectfully submitted,

 

 

 

Keith Baker, AICP, CFM

Director of Planning & Community Development

 

MINUTES ARE NOT FINAL UNTIL APPROVED BY THE CORRIDOR IMPROVEMENT AUTHORITY