REGULAR MEETING OF THE

MIDLAND CENTER CITY AUTHORITY,

TO TAKE PLACE ON WEDNESDAY, AUGUST 17, 2011, 3:00 P.M.

COUNCIL CHAMBERS, CITY HALL, MIDLAND, MICHIGAN

 

1.   ROLL CALL

      MEMBERS PRESENT:   David Ginis, Clifford Miles, Christine Rapanos and Clinton Struthers

      MEMBERS ABSENT:     Jerry Deming, Joe Kozuch, and Jon Lynch

      STAFF PRESENT:          Keith Baker, Planning Director; Cheri King, Community Development Specialist, Mike Telliga, Chamber of Commerce; Julia Jodoin, Wolverine Bank; and no others.

2.   ELECTION OF OFFICERS

 

      The Nominating Committee did not meet so this item was tabled until the next meeting.

 

3.   APPROVAL OF MINUTES

 

It was moved by Miles and supported by Rapanos to approve the minutes of the July 20, 2011 meeting.  Motion was unanimously approved.

 

4.   PUBLIC COMMENTS (unrelated to items on the agenda)

 

      None

 

5.   OLD BUSINESS

 

      None

 

6.   NEW BUSINESS

     

      None

 

7.   COMMUNICATIONS

 

      a.   Organizational Development Committee report

 

The Organizational Committee met on August 11th.  They reviewed the updates from the Physical Improvements Committee.  There has been some talk about pursuing Tax Increment Financing.  At this time there is no plan for special assessments, but that could change in the future.  They did also review and update the strategic plan.  Mr. Telliga gave a short summary of the status of the other corridor improvement authorities (CIA) within the State. 

 

Mike Telliga, from the Midland Chamber of Commerce, stated he was asked to look at what is happening statewide, comparing it to Midland.  There is a Westtown District in Owosso.  They do marketing events but no real money being spent.  Waterford and St. Clair Shores have CIA’s about as old as we are but basically nothing has happened yet.  Farmington and Farmington Hills are joining together to have a combined CCA.  There is a new CIA in Washtenaw County.  Also in Lansing, they have an authority but they do not have a lot of money behind it.  They do have a website, however.  These authorities have not had a lot of funding behind them. 

 

There are two authorities in Grand Rapids, the Madison Square and the Uptown Improvement Authority.  They have some funding in which to work with and budgets for future financial planning.  They have a budget of $6,672 for marketing.  This is comparable to Midland.  They also have activities similar to Midland.  They are looking to spend money on graffiti removal, security, and other such items that Midland does not have to spend a lot of money on. 

 

Mike believes the Midland Center City Authority is well ahead of most of the CIA’s in the state.

 

      b.         Marketing Committee Report

 

Julia Jodoin reported there were many signs placed along the Center City Authority for sidewalk sales.  They were very visible.  The only thing that worked against them was the weather. 

 

They also had a meeting on August 12th.  The majority of this meeting time was used to discuss the new CCA website.  They want to include headers across the top.  They want a link to the existing chamber Facebook page, a weather application, a search box, and photos of the district.  In addition, a new member has joined the committee. 

 

Mr. Ginis reported that the website will also have a summary as well as a listing with links to all of the businesses in the Center City Authority.  Mr. Struthers stated that his business is updating its website and is changing its “contact us” section so people can sign up for periodic updates.  They will be using a marketing tool that allows you to take the e-mail addresses provided by people and send out a mass mailing or newsletter.  He was amazed at the low cost of this following the set-up fees. 

 

           

            c.         Physical Improvements Committee report

 

            Mr. Baker reported that they did meet this morning.  They are working on three specific projects including the repair and replacement of curb and sidewalk in the northwest quadrant of the circle area.  They are working with the City’s Engineering Department to make this happen yet this fall.  As the board noted during its development plan process, this was a glaring improvement that needed to be made to the district.  There are some details that need to be worked out about landscaping. 

 

            City Forester Bart Heil met with the committee and they have identified a block along S. Saginaw Rd. between Eastlawn and Washington Street to identify trees in this area and make an attempt to beautify the corridor and make business signage more visible.

 

            There was a reference made to way-finding signage.  They have some funding for gateway signage.  They are trying to schedule the kick-off for this activity with the project consultants.

           

8.   REPORT OF THE CHAIRPERSON

 

      Mr. Ginis reported that the Cupcake Shop is now open.  Also, next to Gilroy’s Hardware, there is a restaurant that is getting ready to open. 

     

9.   REPORT OF THE STAFF

      Mr. Baker had nothing additional to report.

10. ADJOURNMENT

      As there was no further business, the meeting adjourned at 3:20 p.m.

Respectfully submitted,

 

 

 

Keith Baker, AICP, CFM

Director of Planning & Community Development

 

MINUTES ARE NOT FINAL UNTIL APPROVED BY THE CORRIDOR IMPROVEMENT AUTHORITY