Circle-Logo-RGBDDA Board Meeting

Wednesday, January 11, 2012 at 3 p.m.




Board Members Present:  Marty McGuire (Chair), Mike Hayes (Vice Chair), Jenny Anderson, Bo Brines, Dan Cline, Jon Lynch, Heidi McIvor, Bo Miller, Zach Prior, , Doug Thompson, Claudia Wallin

Board Members Absent: Ranny Riecker, Mark Ruhle

Staff Present:  Stephanie Szostak, Selina Tisdale


DDA Minutes from the meeting of December 14, 2011 were approved as submitted. Cline/Miller

Heidi McIvor provided a recap on the success of the New Year’s Eve, Midnight on Main event: 

·         An estimated 7,000 plus visitors enjoyed the Midnight on Main evening activities;

·         Midland Parks and Recreation had 7 teams (84 players) participate in the Diamonds of White Snow (mud) Softball Tournament;

·         the Midland Jaycees reported 268 runners/walkers participating in the first-ever 5K Midland Resolution Run, and the family/children activities estimate entertaining thousands of kids, teens and families during their 3 p.m. until 7 p.m. activities;

·         Big Brothers Big Sisters in the Heart of Michigan also reported reaching over 2,500 people with Arts, Crafts and their Pancake Tent;

·         Economic Boost for the Great Lakes Bay Region included:

o   Area Hotels:

§  The H Hotel sold out all available rooms weeks before the event;

§  SpringHill Suites partnered with Midnight on Main, sold out of every hotel room and report that typically their NYE occupancy is around 25% full;

§  Bay City reports that it filled its hospitality properties with Midnight on Main participants coming in from Detroit, Lansing and Traverse City, with overflow staying at the DoubleTree Hotel ;

§  Each participating hotel reported that visitors commented that they planned to return next year with more friends and family. 

o   Bars, Restaurants and Retail:

§  Amazing Deli reported doing as much business in one six hour period as they would normally do in two days ;

§  Pizza Sam’s reported that they did more business on one winter’s night than they would on a summer Saturday night;

§  Coyer Candle Company reported good sales, and great value derived from being a part of the event and introducing their business to new customers;

§  Journey’s Coffeehouse reported three times more sales than there previously held record for most sales in one day;

§  Diamond Jims and Oscars had standing room only all night long and lines out the door until closing time and used approximately 850 cover-charge wristbands after 9 p.m.;

§  Oxygen and Cafe Zinc reported non-stop traffic all night long;

§  Molly’s Bistro had a very successful sold-out seating for two different NYE dinner times.

o   Area Businesses:

§  Close to one hundred businesses from the Great Lakes Bay Region and beyond were hired by Midnight on Main to be a part of this event. Local musicians, entertainers, artists, food and beverage vendors, sound/lighting production companies and more;

§  Taxi and Limousine services were busy downtown all night long;

§  The Michigan Baseball Foundation, which oversaw beverage sales for the evening, recognized more than $15,000 in sales that will be put to use in providing various grants and scholarships back to the Great Lakes Bay communities.


DDA Executive Director Selina Tisdale announced that the 2012 Summer Sculpture Series would feature snowmen in Sno’ Time like Summer Time in Downtown Midland.  Deadline for artist entry is February 10 and further information can be found at Two forms of sponsorship will be offered this year, a $5,000 Presenting Sponsor position and $700 for an individual sculpture sponsorship.


New Business
As a follow up to the downtown parking presentation the board received in December, McGuire requested that the city look in to reallocating to public use some of the 52 permit parking spaces that are not currently being utilized. Staff will work with the parking division to recommend how to handle this surplus inventory. 


Meeting adjourned:  3:25 p.m.

Next meeting: February 8, at 3 p.m.